I see people over and over again underestimating people and overestimating brands. Everyone said Apple was going to remain innovative and unstoppable even after the passing of Steve Jobs. People kept thinking Trump was a flash-in-the-pan candidates. It’s just part of our evolution that we gravitate toward individuals and see our world through relationships with people instead of brands or principles (that’s why a lot of brands have spokes people). Christianity is no stranger to this claiming their religion is a “personal relationship with God”.